HubSpot has always been known to be top-notch marketing automation software. This platform is also considered to be one of the best content management systems in use today with no technical experience in creating, publishing, or updating site pages.
Without knowing how your website will interact with your visitors, you are really taking a shot in the dark about its conversion success.
It is essential to create a website that will attract more traffic, convert more leads, and maximize your investment. And, HubSpot can help you achieve those goals for a stronger web presence.
Check out the other important benefits of using a HubSpot web design when building your professional website by reading below.
Maximize your HubSpot investment
Are you frustrated because you can’t track ROI from sales and marketing activities? One way to maximize your investment is to seek the help of a HubSpot web design professional. Delivering a healthy ROI is possible through the expertise of a developer, designer, marketer, strategist, copywriter, SEO, and copywriter.
Working with certified HubSpot experts benefits your business because of their useful and intuitive content optimization system. HubSpot Certified Marketers can help you build brand awareness by rapidly deploying HubSpot services to maximize your investment, such as the following:
The HubSpot Development Services: Building custom HubSpot modules, landing page templates, workflows, blogs, emails, migrations, and integrations.
HubSpot Marketing Services: implementing inbound strategy, buyer personas, marketing automation, content personalization, automation, on-page SEO optimization, and PPC optimization
HubSpot Analytics Services: Include sales sequence creation, custom reporting, lead scoring, and management.
Convenient to use
HubSpot is one of the recommended software solutions for small businesses because of its practicality and convenience. Besides marketing goals, HubSpot also excels in web development, allowing you to execute your sales and marketing more effectively. With a HubSpot web design, you can benefit from the HubSpot CMS Hub, which is very easy to use. It doesn’t require coding, allowing you to easily create and edit pages.
Here are the things that make HubSpot convenient to use:
Universal Templates: You can use beautiful pre-designed templates to customize your web pages and landing pages to keep your website consistent.
Avoid Incompatibilities: You don’t have to worry about inconsistencies in logos, navigation, and designs.
Easy Drag & Drop Editor: Efficiently create, publish, and update changes using the drag & drop editor, adjusting and removing page elements whenever you want.
Customize landing pages and content
Personalization increases engagement with your website, emails, and content marketing campaigns. Consumers are used to browsing generic websites with similar models. Using a HubSpot web design can personalize your landing pages and content to appeal to your target audience. Here’s how:
Customize the default styles for fonts, buttons, and colors using HubSpot Starter Templates.
Optimize web pages for search engines using the HubSpot SEO optimization tool. You can consult the recommendations to improve the performance of your web content in search engines.
Create a coded template to manually add personalization tokens to your email templates using a HubSpot web design.
Create a responsive website
Statistics show that there are seven million mobile users in the world. For this reason, many companies try to establish a great online presence to increase their reach. One way to attract users online is to create a responsive website that works on all devices.
CMS Hub, a fully hosted content management system, creates a responsive HubSpot web design, connecting other HubSpot tools. Through this integration, customers, employees and visitors can unify sales, marketing, site navigation experience and services.
Benefit from advanced analysis
Tracking your web performance is crucial because it also reflects the overall performance of your business. Web analytics can show your online marketing performance to know your strengths and weaknesses so that you can develop better strategies to increase your ROI.
So how can having a website designed by HubSpot help with analytics? Here’s how:
Integration with Google Analytics:
Google Analytics is one of the most powerful analytics tools to help you know your progress online. In the settings of the HubSpot website, add the Google Analytics tracking ID for advanced analytics.
Track Visitors:
HubSpot tracks web visitors using browser cookies. HubSpot does this by checking for existing tracking cookies each time online visitors arrive on your website. Additionally, HubSpot links previous pageviews when visitors complete a form based on tracking cookies.
HubSpot Dashboard:
You can check your webpage stats on the HubSpot dashboard, including conversion and click rates for calls to action and SEO metrics, such as inbound links and classified keywords.
Conclusion
There are many benefits to using a HubSpot web design. You can maximize your HubSpot investment with the help of certified experts. Make your landing pages easy to edit for a personalized website. Additionally, your business can benefit from a responsive website that performs well in all screen sizes of internet-enabled devices. Finally, HubSpot’s website usage analytics capabilities help boost your sales and marketing.