What WordPress Is and Why You Should Use It?


You must have heard of WordPress at least once or twice. It is one of the most popular content management systems (CMS) globally and powers about 20% of all websites. It is also the most used CMS for online blog sites and news media websites, predominantly because it is so easy to use and set up. To understand why we need to first understand what a CMS is. In simple terms, a CMS is a website management system that makes it easy for users to add content to their site, update it when necessary, and customise its appearance. WordPress is one such CMS that was developed with simplicity in mind.

Why WordPress?

The next question that people normally ask is why they should use wordpress development companies. Every CMS is good in its way and provides a good user experience. So, why choose WordPress over others? While there are many reasons, the most important ones are as follows. First, it is easy to use. You don’t need to be a tech expert or hire a developer to customise your website. Second, it is extremely scalable. You can use it to power even large websites with millions of monthly visitors. And third, it is open source. This means you can customise it any way you want with the help of a developer.

What is WordPress?

As we saw above, WordPress is a CMS that makes it easy to create, manage, and maintain websites, blogs, and online stores. It is owned by Automattic, a company founded by Matt Mullenweg, the developer who created WordPress. WordPress is a free and open-source CMS that can be installed on your server or hosted by a third party.

Hosted WordPress sites are referred to as WordPress.com blogs and are primarily used for marketing and advertising, as well as by bloggers who don’t have the technical knowledge or resources to install and host WordPress themselves. WordPress is the most popular CMS in the world, powering around 25% of all websites, including a significant portion of the top 10 most popular websites. Among the top 1000 sites, it is used by over 60% of all websites.

Benefits of Using WordPress

Now that we know what WordPress is, let’s look at the benefits of using it. Let us see how WordPress can help you grow your business.

Increased Visibility – The best part about using a CMS like WordPress is that it increases your website’s visibility in search engines. With WordPress, you can optimise your content for SEO and drive more traffic to your site.

Better Branding – Another advantage of using a CMS like WordPress is that it helps you brand your website in the best possible way. You can create a great first impression on your customers by branding your website in the best manner.

Easy to Use – WordPress is an extremely easy-to-use CMS. You can set up and manage your website easily without any hassles. A user-friendly interface makes it even easier for you to manage your website and blog.

Who Should Use WordPress?

Now that we have understood the advantages of WordPress and why it is considered one of the best CMS, let us see who should use it. The best part about WordPress is its flexibility and suitable nature for all kinds of sites. It can be used by individuals, small businesses, and large corporations to create and manage their websites. WordPress is great for blogs, websites, online stores, and portfolios. If you are someone who wants to create a website and use it as a digital asset to promote your business, products, thoughts, or anything else, WordPress is the perfect choice for you.

How to Pick a Platform?

We now know why WordPress is popular and what its benefits are. But, which CMS is the best for your business? Well, it all depends on your business requirements and your team’s skills and expertise. When choosing a CMS, you must consider a few factors such as the cost of ownership, ease of use, scalability, and support.

It is important to choose the CMS that is suitable for your business and is supported by a strong community. You can also try different CMSs and see what works best for you. You should also look at the long-term benefits of each CMS and understand the ease of use and the cost involved in using it. You can also talk to your team members and understand their skill set before zeroing in on a particular CMS.


From what we have seen so far, it is quite evident that WordPress is one of the best content management systems available in the market. It is scalable, easy to use, and comes with tons of plugins and themes. It is highly customizable and is used by bloggers and website owners across the world. If you are planning to create a website or a blog and are wondering which CMS to use, we recommend you go with WordPress. It comes with tons of advantages and will make your website building process a breeze.

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About the Author: John Vick

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