Instagram may have been popular due to aspirational travel and food photographs, but social media has now evolved to a whole other level.
Businesses of all sizes and in every industry have discovered that a large number of potential customers are thumbing through their advertisements at all times – in line, on the bus, at work.
Marketing calendar template allow you to build out campaign details and deliverables by due date.
It has made mobile marketing critical to your company’s growth.
But don’t take our word for it; check the numbers for yourself.
Instagram, which launched in 2010 and was acquired by Facebook in 2012, presently has one billion monthly active users and 700 million daily active users. Of them, 400 million people use Instagram stories regularly.
But, do you know how to gain followers on instagram?
Stay tuned with us and find out because the more followers you have, the better your chances are to expand your business.
How To Grow Your Business On Instagram?
You must follow some strategies to expand your business on IG. They may sound simple at first glance, but they are crucial to your business’s success.
So, let’s find out all about them:
#1: Optimize Your Bio
Start at the beginning.
- Is the bio’s image representative of your company?
- Do you have a catchy way to describe your products or services?
- Have you included a link on your site?
- Do you have any hashtags in your bio that may be clicked on?
Start by revising and optimizing your Instagram bio if you responded “no” to any of these questions.
#2: Be Consistent About Your Posting Schedule
People buy goods and services from companies they and their friends believe in.
Consistently producing outstanding content is a fantastic strategy to create a relationship with potential clients.
Hootsuite now has free tools for posting to social media, allowing you to schedule daily posts all at once. So figure out the optimum time to upload photos and videos on Instagram and stick to it.
#3: Post Unique Content
Instagram is a visual platform, which means catchy photos are essential.
To grab people’s attention, you don’t need to travel to Bali or make delectable pastries, but you do need to focus your efforts on distinctive, high-quality images that are elegantly organized and edited.
Free photo editing software can give your photos a professional look that sets you apart from the competition.
#4: Use Industry’s Popular Hashtags
Consider hashtags to be road signs directing potential customers to your page. Hashtags organize and present content so that users may quickly identify content that is relevant to them.
Engagement is higher for posts with at least one hashtag than for those that do not.
You can use a maximum of 30 hashtags on each Instagram post, but that doesn’t mean you should. Instead, find and select the top ten in your industry, then include them in each post as needed.
#5: Play With Instagram Stories And Live
These two tools will help you bring your photos to life. While a picture is a quick image, Live and Stories can go further and give your organization the personality it needs.
They also allow for engagement through polls and other widgets that provide rapid input and make it easier to find links.
Instagram used to delete stories after 24 hours, but it now has features to organize them on your bio.
#6: Track Your Analytics
All of your hashtag strategy and Instagram Stories posts will be for naught unless you’re also studying statistics.
To see how each post is performing, use Instagram’s analytics tools.
Click ‘see insights’ under each article to discover who’s reading your material, how they got there, and who clicked a link in your profile.
The world of digital marketing revolves around analytics. So keep track of your numbers and delegate your tasks accordingly.
#7: Bring In Guest Posters
Inviting an industry expert to take over your Instagram account or another account for the day can add diversity and excitement to your account.
Consider a medical account that invites a seasonal specialist for a live chat or an architect who conducts a walking tour of New York City architecture to their followers.
It will prove how wide your reach is and will definitely entice new followers.
- Everyone enjoys receiving free gifts. But, even if you don’t sell things, collaborating with another account to hold a giveaway or coming up with your innovative giveaway might help you gain new followers and friends. Over 40% of Instagram users said they would follow an account only to receive a benefit.
- To attract new followers, offer discounts on services, free consultations, or any other incentive. This is an important component of connection building, yet many brands overlook it.
- It’s also worth noting that social media is a two-way street. Don’t just post something and then walk away. Instead, answer questions, respond to comments, and ‘like’ what your followers say to engage with them.
Growing your business on Instagram is indeed a popular way to beat your competitors, but if you don’t follow the right steps, the dream will continue being elusive even after many years.
So, stick to these steps and grow your business on IG.
If you need more info, reach us in the comment box below.