How Internet Marketing Has Changed Over The Years

It’s interesting to see just how much people are afraid of change nowadays. It is also a concept that is pretty easy to see. Given the fact that we have the internet now and access to millions of people, there’s no shortage of complaints to stumble upon.

However, despite all of the complaints heard from every corner of social media platforms, there’s been a ton of great change when it comes to internet marketing and online business.

After all, just think about how things used to be when we didn’t have the internet to market products, offers, and services. You’d have to get outside of your comfort zone and shake the hands of potential people who could help you out.

Even worse, advertising cost an arm and a leg, and there was no guarantee that it would pay off in the long run. So how exactly have things changed for the better when it comes to internet marketing now? Keep reading to find out.

The Benefits Of Internet Marketing And The Constant Changes

If you have a look at the headline up above, you’ll notice that it states: constant changes. This is something that you will need to be aware of, especially if you are just getting started as an internet marketer.

One of the biggest reasons why people fail when it comes to internet marketing is for their distorted expectations, and how they expect things to work. If you think that things will always remain the same and never change? Then you’re going to have a hard time.

With that being said, let’s take a look at some of the big benefits and positive aspects of the changes that come along with the ever-growing internet marketing profession.

Less Competition

As stated earlier in the article, many people tend to absolutely despite any type of change. This is good news if you’re not one of those types of people, simply for the fact that there will be much less competition because of it.

You need to have the mindset that you can always adapt and pivot when it comes to any type of change. When you go into internet marketing with that type of mindset, you’re going to be in a great spot.

Impressive And Improved Software

Not all change is bad, and this is a perfect example of it. As the internet seems to grow and advance, so does technology and many of the software tools that you can choose from.

Almost anything can be outsourced now, and to make your life easier, you can even use software to automate many of the mundane tasks that you’d never want to even think about.

To make matters even better, the pricing of popular internet marketing software has gotten much better over the years. Keep in mind that you can run an entire online business for less than $100 per month. That’s not exactly breaking the bank, especially when you compare it to actually open up a store and running it.

An Abundance Of Traffic Sources

Just think about all of the popular traffic sources that you can utilize nowadays. In fact, huge platforms just weren’t available a long time ago such as TikTok or even Instagram (depending on how many years you go back).

Once again, this goes into the way of thinking that not all change is bad. When newer platforms emerge, you have the opportunity to get started on them as quickly as possible in order to get the biggest amount of momentum. When these new platforms again popularity, they look to capitalise on the increased traffic through ads and do this through an SSP that posts the available ad inventory on ad exchanges. What Is an SSP? Supply Side Platforms give ad publishers a platform to post their available ad space that is then shared on multiple ad exchanges. This gives advertisers the opportunity to take advantage of the new platform and market that comes with it.

Imagine if you had started creating videos on day 1 of when YouTube first got started. The opportunities are everywhere, you just have to be able to spot them and take action as soon as possible.

Plenty Of Knowledge, Courses, And Training

Here is another example of just how powerful it can be when things are always changing. While many people end up trying new things, there will always be leaders who are helping others when it comes to building and growing.

To get an idea of this, go to YouTube and type in something similar to “how to grow your online business when you’re just getting started online”. There are TONS of videos when it comes to topics like this.

Many many years ago, you would have to find someone who specializes in this (which might be hard to do), and then pay them a good amount of money for their time and knowledge.

With the amount of free knowledge available now, anyone has the ability to take in that knowledge and then run with it to create a successful internet marketing business.

There Are Plenty Of Ways To Get An Edge

This is something that you should always be thinking to yourself. How can you get an edge (or leg up) on the rest of the competition? When it comes to internet marketing changes, the person who can out-think many of their competitors will have a massive advantage.

This benefit is brought up because it’s all about your mindset and using it ‘win’ in certain situations when you normally wouldn’t have been able to. You won’t be able to do that if you fear change in the first place, so make sure that your mind is in it to win it (all).

Here is one more benefit when it comes to many of the biggest changes that internet marketing brings.

Newer Opportunities

When something changes, there are going to be plenty of actions taken in response to it. For example, let’s say that Facebook removes a big feature when it comes to running Facebook advertising.

Because of that, marketers might look into the possibility of creating a solution that helps marketers track their ads on Facebook. Heck, even better, marketers might even create a product about how you can effectively market on Facebook.

At the end of the day, there’s going to be a lot of constant change when it comes to being an internet marketer. You have to be able to handle it, you have to be able to adapt, and you have to be able to find ways to get an edge on the competition.

Keep an open mind, and chances are you’ll go very far on your internet marketing journey. Regardless of the changes that happen.

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About the Author: John Vick

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