Guide to Writing Flawless Meta Descriptions

Meta Descriptions

When you are a website owner and confused about writing your meta description, you are not alone. In this article, you will discover why your website’s meta descriptions are just so crucial. Then, you will go over some meta description examples and how to write them perfectly to clear up any uncertainty.

Meta description

It is a Hypertext Markup Language or simply HTML component that includes a brief overview of your website and creates the small snippet that appears beneath the title of a site in Google’s search results.

Two important reasons why meta description is important in building your site 

  • They persuade visitors to click on the organic search result.
  • And because Google monitors click-through rates, meta descriptions may enhance your ranks indirectly by increasing your website’s organic click-through rates.

How you would write your meta descriptions

Google doubled the search description length in December 2017 to 320 characters. Naturally, SEO experts were overly enthusiastic and began rewriting meta descriptions on their websites. So, it is no wonder that many freaked out when in May of 2018, Google abruptly reduced the search description limit from 320 characters down to 160.

The reduction of characters in May sparked outrage on Twitter from individuals who simply wanted Google to clarify how long they wanted the meta descriptions to be. However, as Sullivan (public liaison of Google search) stated, Google does not want individuals to concentrate on the character count; instead, they encourage website owners to focus on providing what is suitable for users.

Few tips on writing your meta descriptions

Should you limit your meta description character length, or should you not? Do not be obsessed over the word count. Instead, write what you think is necessary to be conveyed. So, go start writing your website’s overview following the meta description examples below:

  • Maintain your brand’s voice, but always make it conversational.
  • If it is possible to include your main keyword naturally, do it.
  • Ensure that you provide great convenience to your readers.
  • Use an active voice.
  • Ensure that you are not tricking anybody into clicking a description link that does not match your site’s content.
  • Remember, meta descriptions may be shortened when shown in search results, so utilise its first 120 characters to convey the essential information.
  • Ensure you do not use the exact same meta descriptions on different pages.

Here are some meta description examples

“Farewell, dystopian Craigslist. The new Reddit is here, and it is now full-grown.” (Wired 2018.)

Wired meta description teases the readers by describing Reddit as a “dystopian Craiglist,” but now grown up.

“Harrison Ford Remembers Punching Ryan Gosling in his Face… Harrison Ford, a Hollywood icon, has seen his great deal of action….” (Time 2017).

Time’s meta title and description are just sentence fragments but still perfectly highlighted the article’s fun facts that will intrigue readers.

“Yosemite National Park’s main webpage for vacation planning. You may find information about what to see, where to stay, and what to do.” (Travel Yosemite 2021.)

Travel Yosemite’s meta description is precise and explains the purpose of the website and what users may expect once they visit the link.


Although meta descriptions do not directly influence your site’s rank on Google, they still attract visitors to click on your links. So, when it comes to boosting your site’s SEO, mastering the meta descriptions may still be your top concern.

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About the Author: John Vick

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