B2b is an acronym from economics that stands for business to business. This concerns companies that supply goods or services to other companies. A B2B company does business with other companies as opposed to companies that have consumers as their customers. . You can also check B2B Podcast Production Agency & Service for generating revenue for your b2b business.
In terms of marketing, there is quite a difference between how you approach a b2b or a b2c market. The two target groups are completely different.
A few examples of these differences.
The use of jargon
When speaking to consumers, jargon is the perfect way to deter them. In a B2B market this is not a problem at all. In fact, it can be a great way to show your expertise and speak the same language. It shouldn’t seem too forced, of course, but it can be a great opportunity to talk to each other on the same level.
How much you tell
Consumers usually don’t do a lot of research before making a purchase. They probably look at a comparison site and read some reviews, but they usually don’t get more information. B2B customers want to know the ins and outs before they choose your product or service. So operate them with comprehensive and detailed information.
Emotion versus logic
Think back to your last personal purchase? Were you happy with it? And did you think about it for a long time or was it perhaps an impulse purchase? B2c purchases are often driven by emotion and marketers respond to that.
The process is much more rational for B2B purchases. After all, a product or service must serve a larger whole: the company. Gaining trust and providing valuable information is therefore much more effective in B2B marketing than responding to emotions. That is why content marketing is such a powerful marketing tool for B2B companies.
Drawing up a revenue model: that’s how it works
Have you already worked out your earnings model? This is an important part of your business model. Know where to find customers and how to make a profit. We list the most important ways to earn money.
What is a business model?
A business model, also known as a revenue model, is part of your business plan. It is all about the distinctive value that you as an entrepreneur offer the customer and answers the question of how you will make money in the future
What is the revenue model?
The earnings model is therefore part of the business model. In the Business Model Canvas this building block is called Revenue Streams. You record here where your income comes from. Not only now, but also in the future.
In a revenue model you write down how you are going to achieve that. How many customers you need, how much turnover you need to make a profit, how you earn from the customers and whether you use the right (cost) prices, for example.