The goal of gambling companies has been to combine these games with real money gambling in online and land-based casinos as social casino gambling has grown in popularity.
And in-person settings (Woods, Mills, & Shanahan, 2014). Both gambling types look similar in content but differ in one crucial area: the use of real money in wagers.
Typical online gambling occurs through social networking sites, applications, and web pages. For monetary awards, money is bet.
There is no real-world financial reward to winning social casino games because no money is paid for bets in social, freemium, and free-to-play (social casino) gambling games. Many social casino sites use the freemium business model, which entails making small payments to gain access to more playable features. For instance, in a social casino, a player can buy chips to wager on more games, but these chips have no real-world value and cannot be exchanged for cash. Additionally, players have the option to complete a microtransaction to unlock a new level or game. The back-end layout of social casino websites also sets them apart from traditional casinos.
The algorithms used in social casino games are not usually focused on the actual chances of winning but are created to increase player engagement and enjoyment through social features and achievement opportunities (Gainsbury&Derevensky, 2013; Gains bury, Hing, Delfabbro, & King, 2014). Moving up a ladder of levels, at which specific new games and prizes of virtual chips are offered, or winning trophies or flair for good scores are examples of social casino game achievement opportunities.
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These games promote social engagement by enabling players to discuss their accomplishments, invite other users to play, and transfer or gift virtual currency between players through social media sites like Facebook or Twitter.
Gambling game developers have attempted to integrate gameplay elements from non-gambling social games, such as Candy Crush and Words with Friends, into the casino gaming environment, while social casinos have made an effort to draw real-money gamblers into the play money and social atmosphere (GambleID, 2014; Woods et al., 2014).
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Social casino participation:
This study looks at variations in demographics and gaming habits among real money casino online gamblers who participate in social casinos at various frequencies.
The study aims to examine clients who now play real money and free casino games simultaneously. The study’s conclusions give online gambling and social casino companies consumer information. And they strive to combine the two gaming genres.
The two contrasting play types—real money gambling and social casino gambling—are covered in this literature overview. The markets for each are compared first, then the players.
Profiles for every game option type. Finally, we address the connections between social play and actual money and the prospects for crossover.